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BJ Fogg: The Secret to Making New Habits Stick

by Dr. Rangan Chatterjee   /  April 15, 2020

How can we create new habits – and stick to them? Is it really a case of will power, motivation, then repetition? Or could there be a simpler approach?

This week, I talk to world leading expert in behaviour change, Professor BJ Fogg, who has spent 20 years researching and teaching insights about human behaviour. BJ and I discuss why, if you haven’t been successful when trying to change in the past, IT’S NOT YOUR FAULT. Poorly designed behaviour-change programmes, from diets to fitness regimes to alcohol-reduction plans, set people up to fail. Motivation wanes, bars are set too high, you are not made to feel successful.

We delve into why it doesn’t take a certain amount of hours or days to establish a new habit. In fact, repetition has nothing to do with it. Instead, evidence shows that it is all about emotion and feeling successful. When you do something and feel successful, that behaviour becomes more automatic. In this conversation, we discuss exactly how you can do this by scaling it down and making a small change that’s super easy to succeed at.

Facilitating healthy, positive change is at the core of everything I do. So it was amazing to hear from BJ that the methods that have come out of his decades of research very closely match those that I’ve seen to work in practise with my patients and have written about in my new book, ‘Feel Better in 5’. Listen in to find out how they can help you, too!

Disclaimer: The content in the podcast and on this webpage is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment.*

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Watch the video version of this interview in full below.

Connect to BJ:

Website     Twitter     Instagram     Facebook

BJ’s Books:

Tiny Habits: The Small Changes That Change Everything

Persuasive Technology: Using Computers to Change What We Think and Do

Further Learning:

Dr Chatterjee’s resources:


*DISCLAIMER: Always seek the advice of your doctor or other qualified health care provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast or on my website.

† Disclosure: All books marked with a † are hyperlinked to an affiliate program. We take part in Amazon’s affiliate advertising program designed to provide a way for us to earn fees by linking to Amazon’s website. You are not charged any extra by using these links to purchase books.

Dr. Rangan Chatterjee MbChB, BSc (Hons), MRCP, MRCGP